These words evoke the brand that is known as Jambu & Co. Our designs are inspired by your desire to explore and have adventures on your own terms in comfort that is uncompromising. Style encompasses Jambu's premium looks, the trendy looks of JBU (Just Be You), and the sporty, casual looks of Jsport. There's an easy readiness to the function and a friendly ease of wear. Jambu was founded in 2010 with the mission to create outdoor-inspired shoes with on-trend fashion elements. The JBU and Jsport brands followed suit. JBU focuses on comfort and fashion while Jsport's focus is on comfort and casual, sporty appeal.